Case: A Supplementary Reader for Chinese MBA Education (Second Edition)

Author: Wu Xiaobo
Publisher:
Publish Date: 2005-11-01
Features: The publication of the "Cases." series has elicited diverse reactions from the media, corporate, and business school communities. Opinions on standardizing case creation vary depending on professional roles. For editors, all feedback is welcome, as it is through this that we can continuously improve. As Richard Tedlow, a professor of American business history, said, "All business activities are games of money based on certain principles." Fundamentally, all cases are stories, and their value lies in their immediacy, vividness, and the inspiration they provide to readers and learners. In "Cases.," we attempt to forge a new path between news stories and business school cases. In our view, the former lacks a formalized research structure, while the latter seems to lack public reading significance. To edit "Cases.," we have extensively collaborated with top domestic authors of corporate histories, as a great corporate history itself should consist of ten or more compelling cases. In corporate history creation, we aim to establish certain principles. In this noisy and commercial writing and reading world, we hope these principles will keep us clear-headed and independent—even if it means higher costs or isolation.
@ Strive to immerse yourself in the company's archives.
@ Stay one step away from the company.
@ Don't be misled by current news events.
@ Company privacy without public research value should not be exposed.
@ An excellent corporate history must have its own coordinate system.
@ It should withstand at least 5 years of testing.