The New Clothes of the General Manager: Breaking the Myths of Management

Author: Ye Kuangshi
Publisher:
Publish Date: 2003-01-01
Features: In this crazy era of competition, you can ignore Ye Kuangshi, or you can ignore his views, but you cannot ignore his warnings. Just like the "Emperor's New Clothes," a theory may have no substantial content, but if everyone believes it has substance, it does. Even if it's new wine in an old bottle, I still firmly believe that changing the packaging must mean changing the formula. In this regard, popular management theories are similar to commercial delicacies. They require good packaging, good marketing, and a good image to showcase their substance. Because modern managers need to constantly chase after popular management theories, they are truly like Zhuangzi described, living a finite life while pursuing infinite knowledge. However, when they recite popular management theories in a fluent manner, who can tell whether they are truly wearing the "General Manager's New Clothes"?