"Sony Unlegendary: Sony Corporation's Autobiography"

Author: Sony Information Center, Japan
Publisher:
Publish Date: 2000-03-01
Features: When it comes to the outstanding post-war Japanese enterprises, few would forget the name Sony. It grew from a small street-level factory founded by legendary figures like Iwasawa Shigeru and Morita Akio into the "Sony of the World." Today, it has become the world's largest electronics manufacturer and can be said to have finally achieved the so-called "Japanese Dream," becoming a giant enterprise that Japan can proudly boast about worldwide. History is not merely about past events; it also provides important clues for predicting the future. To allow the unique technology flower of Sony, known as a pioneer in new technologies, to bloom, it must be rooted in a rich historical soil. Respecting history enables us to look toward the future. This book was compiled based on the book Souryuu, produced for the 50th anniversary of Sony's founding (1996). Souryuu was a "50-Year History of Sony" edited for employees, covering the company's journey from its inception to the present. After reading it, you will feel as if you have walked alongside Sony through its 50 years of growth, and you may even gain some insights into success. The book also reveals many little-known behind-the-scenes stories, making it quite engaging to read. It can be said that Sony's past 50 years represent the mainstream of Japanese technological history in the second half of the 20th century, and in the next 50 years, it will become the benchmark for global technological trends. Where does this immense tide come from, and where is it heading? You may find the answers in this book.