Strategic Management

Author: (USA) Middleton, (USA) Golski, translated by Wang Xiao
Publisher:
Publish Date: 2004-01-01
Features: This book elaborates on the definition of strategy, the importance of strategy, the trajectory of strategic evolution, the essence and characteristics of strategy, various dimensions of strategy (especially the electronic dimension and global dimension unique to the information economy era and the context of globalization), major strategic thinkers and their strategic thoughts, various resources for strategic research (including new network resources), and 10 key steps for successful strategy implementation. It also summarizes the strategic successes and failures of today's globally renowned enterprises and organizations.