Main profit: Enterprise growth strategy in turbulent times

Author: Chris Zook et al. (USA)
Publisher:
Publish Date: 2002-01-01
Features: This book conducts in-depth research on hundreds of cases, identifies and explains three key factors that determine the success of corporate growth strategies: unleashing the full potential of core businesses; expanding into adjacent businesses surrounding the core; leading by redefining the core business to adapt to market changes.