Buried Business Treasure: Unleash the New Secret Weapon in Business Warfare. Patent Rights

Author: Kevin G. Rivette et al. (USA)
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Features: In today's increasingly fierce commercial warfare, intellectual property (patents) is evolving from an overlooked legal tool into a strategic weapon. This book lifts the veil on the mysterious use of patents in today's business competition, uncovering the immense value and powerful competitive strength hidden within a patent portfolio. Companies can no longer afford to ignore the growing power of patents in commercial competition. In the past, people fought for markets and raw materials, but now they are fiercely competing for new ideas and innovative technologies. Previously, CEOs feared that their competitors would outperform them in the market or produce more products than them. Now, they might have more to worry about if their competitors secure exclusive patents for certain technologies or even create new business domains that can dominate the market. The book cites numerous case studies, revealing how world-leading companies like Intel, Microsoft, Lucent, and Xerox have leveraged patents to capture and protect markets, defeat competitors, and increase corporate revenue and shareholder returns, thereby enhancing their competitive edge. This is a top-tier, strategically significant work. Patents are the "intellectual bombs" of tomorrow's business warfare, and this book is undoubtedly the best guide to "manufacturing" and "detonating" these bombs to gain a competitive advantage.
About the Authors:
Kevin Rivette, formerly a patent attorney, is the current Chairman and Co-founder of Aurigin Systems, Inc., engaged in the research and management of intellectual property. He is now a leading commentator on patent strategy.
David Kranz, a business strategy consultant, specializes in patent strategy and business opportunities related to e-commerce. He is a commentator for the radio program "Market" and the author of "The Road Warrior."