Enterprise, Government, and International Economy (English Version)

Author: Fan Zheng (Translation)
Publisher:
Publish Date: 2005-07-01
Features: With the gradual maturation of MBA education, case teaching is no longer unfamiliar to people. Many institutions, especially the first batch of MBA pilot schools, have widely adopted the case teaching model. Case teaching and case writing have also become important works highly valued and vigorously promoted by the National MBA Teaching Guidance Committee. To meet teaching needs, China Renmin University Press has reached an agreement with Harvard Business School Press to introduce and publish Harvard Business School cases. Focusing on MBA teaching, ten courses have been selected, including: Strategic Management, Human Resource Management, Marketing Management, Corporate Finance, Leadership, Organizational Behavior, Supply Chain Management, Technology and Operations Management, Financial Reporting and Control, and Business, Government, and International Economics. Both Chinese and English versions are being launched simultaneously. First, Harvard professors selected and recommended cases from their thousands of cases, and then Chinese professors selected cases from the recommended list. Further adjustments were made during the translation process, and the final cases were determined. For many years, China Renmin University Press has been tirelessly building its brand in management and economics books, especially as a market leader in higher education textbooks, we have always aimed to provide more and better products for Chinese management teaching and practice. With the expansion of the Chinese MBA market, the increase and improvement in the number of students, and the maturation of the teaching staff, we found that the shortage and low quality of case teaching materials have become a significant problem. Based on extensive market research, Harvard Business School cases became our first choice for introducing cases for MBA teaching. After all, Harvard University was one of the earliest to begin MBA education, with its MBA program having nearly a century of history. Harvard cases sell 6 million copies annually, and their case teaching method is gradually being familiarized with and adopted by universities worldwide. As a university press dedicated to serving higher education, we deeply feel that the introduction of Harvard cases is of great significance for the advancement of management education theory and practice in China. In fact, we introduced and published a set of Harvard Business School cases in 2002, divided into Business Basics and Practical Application series, totaling 21 cases, which caused a great response at the time. However, due to constraints, the cases were not selected according to course settings, making them inconvenient for teachers to use in teaching. Based on this, we developed this set of cases specifically for MBA core courses. During the operation of this case series, we widely solicited opinions and suggestions from teachers and found that simply introducing and publishing some cases could not meet the actual needs of teaching. For many teachers, how to teach Harvard cases was a challenge. At the same time, during the preliminary research and preparation work, we also realized that the promotion of cases was no longer limited to the traditional sense of book promotion. It has gone beyond the traditional concept of simple publishing and has become the promotion of a teaching philosophy and methodology. It requires us to provide more and long-term follow-up services and change traditional publishing models. Just as we were planning to publish this case book, Harvard Business School's long-awaited PCMPCL Program on Case Method and Participant-Centered Learning training program officially launched. To support the PCMPCL project, Harvard Business School Press invited professors from 16 universities, including mainland China, Hong Kong, Taiwan, and Singapore, to participate in Harvard case teaching training at Harvard Business School. The first training was scheduled for August 2005, and a second training on case teaching and writing was also planned to be held in China in the same year. At the same time, to help teachers better use Harvard cases, China Renmin University Press will also introduce supplementary materials such as teacher manuals and teaching videos (due to licensing restrictions, these will only be provided to teachers using this case teaching). After the case book is published, we will also provide teaching support to help Chinese teachers use the cases better and more conveniently.