Enterprise Direction Backup Management

Author: CCTV "Baijiajiangtan" Program Group
Publisher:
Publish Date: 2005-11-01
Features: Build common knowledge of the era, enjoy a wise life, absorb the essence of knowledge, and appreciate the charm of masters. At noon on July 9, 2001, when ordinary university students packed their backpacks and left the classroom, a special and open "university" quietly began its classes. Its uniqueness lies in its educational philosophy: "lectures by renowned scholars at home and abroad, covering science, humanities, and social sciences" is its guiding principle; "gathering intellectual elites, sharing educational resources, spreading modern culture, and promoting the spirit of science and humanities" is its educational concept; "combining rationality and practicality, emphasizing authority and avant-garde, pursuing academic innovation, encouraging individual thinking, advocating accessibility to all, and valuing interactive communication" is its pursuit; "building common knowledge of the era and enjoying a wise life" is its educational goal. Its openness is demonstrated by: no entrance exams or tests, no age or identity restrictions; "loving knowledge" is the only requirement for enrollment. What is this "university"? "Baijiajiangtan." Where is "Baijiajiangtan"? On Channel 10 of China Central Television (CCTV). Highly advanced television technology has provided humanity with a shortcut, allowing us to have such a close connection with knowledge! The names of Yang Zhenning, Lee Tsung-Dao, Ding Zhongzhong, Zhou Ruchang, Ye Jiaying, Bai Chunli, Li Yining, Feng Jicai, and Long Yingtai are passed on on the stage built by light and shadow, conveying the spirit of humanity. This spirit is the driving force for the continuation of civilization and the foundation of human survival. Let knowledge be tangible, let thoughts be touchable, and let scholars from around the world share the same feelings with us in the sacred hall of light and shadow—possessing knowledge is indeed a blessing. After more than a thousand sunrises and sunsets, the greatest achievement of "Baijiajiangtan" is over 700 heavy-duty tapes. Seven hundred 45-minute segments should be considered a considerable duration for a television program, especially when this duration records the essence of human thought. How can we promote the essence of human thought? We thought of publishing, which is both collectible and convenient for study. With the strong support of China Renmin University Press, we selected the content of 500 lectures to produce CDs, which were published in series; at the same time, we published nearly 30 related books to meet the diverse intellectual needs of knowledge lovers. China Renmin University Press has called this "major move" a "great achievement" in 2004, and we should sincerely express our gratitude for their hard work. Viewers and readers, let us shake hands in the inheritance of knowledge!