50 Questions on Chinese Marketing: 10 Years of Experience from a Marketing Director

Author: Bao Enhe and Batu
Publisher:
Publish Date: 2005-01-01
Features: This book advocates for 7 major viewpoints: Marketing's purpose is to continuously make money; Marketing requires systematic thinking; The more difficult the times for a company, the more it needs marketing; The essence of competition is to avoid competition; Strategic execution is crucial, and more.