TCL Guide: 12 Secrets of Innovation and Management by Li Dongsheng

Author: Du Haiqin
Publisher:
Publish Date: 2004-05-01
Features: A legendary business story worthy of every Chinese enterprise leader, from "chaser" to "pioneer": In 1981, TCL started with a loan of 5,000 yuan; by 2003, TCL Group's sales reached 39.3 billion yuan, with profits of approximately 1.62 billion yuan; by 2010, TCL's annual revenue was expected to rise to 150 billion yuan, entering the Fortune Global 500! A Chinese enterprise hero who bravely stood at the forefront of the market economy, weathering storms and navigating the waves, and an innovative business master: Li Dongsheng, using his unique business vision and outstanding management philosophy, achieved a remarkable leap for TCL Group through a distinctive strategy that emphasized capital efficiency, making it one of China's few leading home appliance manufacturers and a flag in the Chinese electronics industry. "2002 CCTV Chinese Economy Annual Person," "2003 Asian Economic Annual Person," "2003 China Financial," and "2003 China Most Valuable Outstanding Business Leader" innovative management concepts, outstanding business wisdom, capital operation secrets, and management techniques: (1) Continuously strategically adjust development plans; (2) Improve corporate governance; (3) Carefully and effectively operate the market; (4) Use capital leverage to develop industries; (5) Create the best brands; (6) Develop the best products; (7) Shape core values; (8) Create value for customers; (9) Create opportunities for talent; (10) Reform and innovate, practice what you preach; (11) Enhance international competitiveness, cultivate world-class enterprises; (12) Stay vigilant in times of peace, prepare for the future.