Going Global: How to Successfully Launch a New Business Globally

Author: John A. Kaslin (USA)
Publisher:
Publish Date: 2005-05-01
Features: Globalization is actually not a new phenomenon. It has gone through a process spanning thousands of years. However, today's globalization has some entirely new conditions: modern information and communication technologies provide people around the world with almost unlimited knowledge; data and information can be transmitted instantly to anywhere in the world, day or night; the production, transportation, and sale of goods can span the globe, moving conveniently from one place to another; global production arrangements, global competition, and the global allocation of raw materials, energy, goods, and services—all these aspects are accelerating at an even faster rate. The author boldly uses the challenges of globalization to reinforce another, even more critical point he wants readers to understand: globalization is not just an economic process. It has cultural impacts and, as a process, it will have social or political consequences. Therefore, understanding another culture is key. Traditional culture will inevitably influence the goals and attitudes of entrepreneurs, as well as fundamental global business practices.