Marketing Determines Success: 3 Major Principles and 94 Strategies to Help You Succeed

Author: Wang Yuhua, Fu Yulong
Publisher:
Publish Date: 2006-01-01
Features: This book elaborates on the general principles, laws, and market operation methods of brands, customers, and advertising from a completely new perspective, as well as the individual success experiences of different operators. It introduces marketing strategies for enterprises in a competitive environment and explores how to leverage brands, services, and advertising to achieve market dominance and firmly establish a foothold in the market. Through an analysis of successful individuals and a summary of failures, the book argues that to become a marketing winner, one must master and apply three key principles: building a competitive brand, creating 100% customer satisfaction to retain them, and making advertising resonate with every consumer. "Business warfare" is ruthless, yet it is also strategic. Looking at the enterprises that survive, thrive, and maintain long-term success in market competition, it is clear that they generally master the successful competitive strategies—this sharp sword. Entrepreneurs use this sword to fully demonstrate their wisdom and ingenuity in the fierce market battles, becoming winners in the competition.