Enterprise Resource Allocation: Learning Managerial Economics

Author: Li Baoshan, Editor-in-Chief
Publisher:
Publish Date: 1999-04-01
Features: The main content of this book is divided into 7 chapters: Resource Allocation Positioning; Supply and Demand Analysis; Production Combination Analysis; Cost-Profit Analysis; Market Structure Analysis; Enterprise Risk Analysis; Intangible Resource Management. Among them, Chapter belongs to the general theory, mainly elaborates on the basic principles of enterprise resource allocation under the market economy conditions; Chapters 2 to 6, with improving the efficiency of enterprise resource allocation as the main line, elaborates on the economic laws and management strategies of different management scopes; Chapter 7, to meet the challenges of the knowledge economy, elaborates on the key points of strategic adjustment of enterprise resource allocation. This book is based on introducing the theoretical knowledge of managerial economics, but it does not deliberately pursue the systematicity, completeness of the theory, or the purely theoretical level of management personnel; instead, it strives to provide some theoretical basis for improving the comprehensive quality of small and medium-sized enterprise management personnel and some reference-value suggestions from the aspects of practicality, targeting, reality, and a certain degree of foresight. The teaching objective is to enable enterprise management personnel, through learning the basic knowledge of managerial economics, to understand the principles and methods of achieving optimal resource allocation in the market economy, and to improve the ability of management personnel to strategize, think rationally, and innovate rationally in the fierce market competition, "managing the economy with economic methods."