How to Conduct Marketing Research

Author: Shang Qingchun
Publisher:
Publish Date: 2004-10-01
Features:
Practicality of Topic Selection: The series topics are closely aligned with the daily management work of managers, providing answers that are standardized, professional, practical, and operational.
Systematic Content: The content of the series covers all aspects of managers' work, serving as a comprehensive encyclopedia for managerial tasks.
Standardized Expression: The writing style and language expression of this series are consistent, facilitating readers' learning, reference, and use.
Market marketing research is a crucial means for enterprises to understand the market and grasp consumer needs. It can be said that whether research work is conducted, and whether the research work is effective, will directly determine the rationality of enterprise decision-making processes. This book systematically teaches the methods, approaches, and implementation steps of marketing research through the introduction of topics for research, the formulation of research plans, the selection of research institutions and personnel, the collection of primary and secondary data, questionnaire design, sampling plans, data analysis, and the writing of research reports. This book will help managers master the correct marketing research skills, design research content and steps, and analyze research data correctly, laying a solid foundation for the formulation of marketing policies.