Passion Unyielding: The Mercedes-Benz Brand Story

Author: (English) Butterfield (Butterfield, L.)
Publisher:
Publish Date: 2007-01-01
Features: The story of this book begins in 1886, the year Carl Benz and Gottlieb Daimler separately invented the automobile. The author depicts how these two rival competitors grew before their merger, analyzes Mercedes-Benz's responses to crises at different times, and presents the numerous challenges it faces today. Additionally, the author proposes a series of solutions for its continued improvement in the future.