Brand Asset Accumulation: Eighteen Methods - The Most Effective Rules for Building a Brand

Author: Feng Guoying, Lin Shengliang
Publisher:
Publish Date: 2006-10-01
Features: This book is rooted in the local context, re-examining various marketing philosophies. It adopts an MBA practical teaching format to analyze the clients served by Tianjin Advertising Company over the years—such as the well-known Chinese brands Midea, TCL, and Haier. Additionally, it analyzes relevant cases from both domestic and international perspectives from an industry standpoint, exploring the "Eighteen Methods."