Brand Magic: 16 Golden Rules for Building a Brand with Ultra-Low Costs

Author: Xie Fuliang, Zhu Liang
Publisher:
Publishing Date: Not available
Features: These "bad habits" have led companies into the misconception that "branding is a luxury," and the fallacy that "only spending a lot of money can build a brand." They directly many companies' confidence in branding and even shake their determination to do so. Therefore, we must discard these "bad habits" and adopt the mindset of "building a brand on a shoestring," quickly mastering effective low-cost branding strategies to comprehensively promote the rapid rise of Chinese brands. Chinese enterprises urgently need to build brands, adhering to the principle of "achieving more with less money." This book systematically introduces the concept of low-cost branding actions. However, how can "building a brand on a shoestring" be achieved? You must first understand the 16 rules for low-cost branding by enterprises, including the Social Responsibility Rule, the Mount Tai Rule, and the TBM Rule, which explain the values required for successful branding.
Part 2: Planning Section:
- Direction Rule
- Three-in-One Rule
- Automatic Rule
- Water-Droplet Penetrates Stone Rule
- Brand Legend Rule
- Living Advertisement Rule
- Multi-Target Rule
- Four-Trend Rule
- Convex Lens Rule
- Win Hearts First Rule
- Land-Air Rule
- 3S Rule
- Micro-Adjustment Rule
These rules are easy to understand and implement, helping businesses achieve low-cost branding actions, gradually shaping strong brands, and thereby enhancing their brand competitiveness.