Microeconomics

Author: Dong Changrui, Yang Li
Publisher:
Publish Date: 2005-12-19
Features: What is microeconomics? It is a branch of economics that examines individual economic entities, studying their economic activities, economic behavior, and how individual economic variables are determined. The subject of microeconomics is economic individuals, including individual consumers, individual firms, individual industries, individual markets, etc. Microeconomics primarily focuses on how individual consumers allocate limited income to various goods and services to achieve maximum utility, how individual firms allocate limited resources to the production of various goods to maximize profits, and how the prices of individual markets are determined, among other economic behaviors of individuals. To adapt to the requirements of the socialist market economy system and the teaching needs of higher education economics majors, the authors have written this textbook based on years of teaching and practical experience. This textbook by the authors, drawing on existing domestic and international versions, integrates the strengths and avoids the weaknesses, keeps pace with the times, and strives to make improvements and breakthroughs in terms of systematicity, comprehensiveness, and rigor.