Customer Relationship Management (Second Edition)

Author: (USA) Michael McDonald
Publisher:
Publish Date: 2006-12-01
Features: Large customer management is an inevitable result of the development of customer-centric thinking and relationship marketing in the market. Its purpose is to cultivate loyal large customers by continuously tailoring products/services to meet the specific needs of such customers. This book explains how enterprises can implement large customer management and the best methods suitable for various types and sizes of businesses, helping large customer strategy experts and large customer managers to establish and develop scientific perspectives and methods. This book is a practical summary of the authors' experience in global large customer management at world-leading companies, making it highly operational.