Travel Marketing (4th Edition)

Author: (English) Holloway
Publisher:
Publish Date: 2006-10-23
Features: Tourism Marketing is compiled by Professor Holloway, explaining marketing theory and its applications in various fields of the tourism industry. The fourth edition of this book explores the diversity of customer needs and the impact of information and communication technology on marketing, with a focus on the application of marketing knowledge in small and medium-sized tourism enterprises. It comprehensively and systematically introduces a series of processes such as marketing planning, marketing implementation, and marketing control, covering key issues that determine marketing effectiveness, including brand building, customer relationship management, sustainable development, and distribution models. The book provides readers with an international reference for understanding tourism marketing in different organizational applications through the detailed analysis of 13 typical cases. The book is well-structured and offers in-depth analysis and introduction, making it suitable for students majoring in tourism marketing and managers of tourism enterprises.