Kotler on Marketing: How to Create, Win, and Dominate the Market

Author: (USA) Kotler
Publisher:
Publish Date: 2002-01-01
Features: Through Kotler's profound insights, you can quickly update your knowledge and skills, enabling you to confidently tackle the new challenges and opportunities brought by hyper-competition, globalization, and the Internet. You will discover that new marketing trends are embedded in elegant and readable text, including database marketing, relationship marketing, high-tech marketing, and global marketing.