Jack Trout Marketing Positioning

Author: Robert Jia
Publisher:
Publish Date: 2006-01-01
Features: The term "Positioning" was proposed by the contemporary American marketing master Jack Trout. While elaborating on Trout's Positioning theory in detail, this book starts from the actual situation in China's business, fully explaining Jack Trout's Positioning theory at the levels of product branding, advertising, product marketing, and consumer purchasing psychology, and adds the word "Positioning." The book's explanation of Positioning theory is clear and logical, with vivid and concrete examples, making it a must-read for product marketers. This book was also written to coincide with Trout's lecture in China in mid-October. It encapsulates the essence of Trout's thoughts, providing a theoretical basis for us to understand Trout, understand marketing, and understand Positioning marketing.