Introduction to New Media

Author: Jiang Hong
Publisher:
Publish Date: 2006-04-01
Features: "Computing is no longer just about computers; it determines our survival." The renowned futurist and director of the MIT Media Lab, Nicholas Negroponte, made this assertion, which seems increasingly relevant to us as we navigate the tides of digital and network media. Since the beginning of the 21st century, the transformation of media forms has been so rapid and complex. Seeking theory from change and simplicity from complexity—this is the original intention behind editing this book. This book systematically analyzes new media from both theoretical elaboration and practical instruction, covering multiple disciplines related to new media such as journalism, education, law, and management. It explores various forms of new media, including SMS, digital television, outdoor new media, broadband networks, animation, online games, blogs, and more. This book not only reflects the current interdisciplinary research achievements in the field of new media but also conducts a systematic study of it. It is suitable for college students and researchers and practitioners in communication-related fields.
New media, supported by digital and network technologies, is increasingly reshaping our lives. This book systematically analyzes new media from both theoretical elaboration and practical instruction, covering multiple disciplines related to new media such as journalism, education, law, and management. It explores various forms of new media, including SMS, digital television, outdoor new media, broadband networks, animation, online games, blogs, and more. This book not only reflects the current interdisciplinary research achievements in the field of new media but also conducts a systematic study of it. It is suitable for college students and researchers and practitioners in communication-related fields.