Customer Value Marketing: The Driving Force of Business Growth

Author: Ma Lianfu, Zhang Huimin
Publisher:
Publish Date: 2006-02-01
Features: The book is divided into eight chapters, including content such as new thinking in customer value marketing, the perspective of customer value cognition, customer value analysis models, the driving dimensions of customer value, measurement methods for customer value, customer value marketing strategies, and evaluation of customer value marketing effectiveness.