Weak vs Strong Strategy (Volumes 1, 2, and 3)

Author: (Japan) Shinichi Yano
Publisher:
Publish Date: 2003-09-01
Features: Professor Tanaka Shinobu passed away in 1984. I first heard the term "Lanchester Law" from the professor around 1960. The later Lanchester theory was based on the insights Professor Tanaka had studied, incorporating Japanese customs and applying them to sales strategies in the business field. This book is the first part of the "Series: Strategy of the Weak vs. the Strong" (a three-volume set), titled "Basic Principles", consisting of five chapters:
Chapter 1: Introduces the origin of the Lanchester Strategy.
Chapter 2: Introduces the basic theories of the Weak Strategy and the Strong Strategy, which are the core of the Lanchester Law.
Chapter 3: Derives target market share values and the range theory from the standard Lanchester Strategy, with special explanations in the "Key Notes" on how to derive the 40% and √3 algorithms.
Chapter 4: The essence of this set, providing a detailed explanation of the three key points of the Lanchester Strategy.
Chapter 5: Discusses the application of Lanchester Strategy tactics, such as using flyers and direct mail to implement scientific attack strategies. Each chapter is expressed through comics and key notes. Readers starting from Chapter 1 in order will be able to understand the basic theory of the Lanchester Strategy. The middle volume, "The Strategy of the Weak," will explain and elaborate on the Weak Strategy. In the Lanchester Strategy, there are strategies for the Strong (large enterprises) and the Weak (enterprises below the second tier). The starting point of their strategies is self-evident—the strategy of winning small victories against the strong, which is the Weak Strategy. Recently, there has been an increasing trend of inter-industry competition, and the Weak Strategy has gradually gained importance. Additionally, the Strong must carefully study the Weak Strategy to protect themselves. This book follows the first volume, still using the story of Company W as an example, with Manager Sakamoto as the protagonist. For details not fully explained in the text and comics, please refer to the "Key Notes" section at the end.
The last volume is divided into six chapters: Chapter 1: Pursuit Strategy; Chapter 2: Broad Domain Strategy; Chapter 3: Efficiency Strategy; Chapter 4: Range Strategy; Chapter 5: Comprehensive Strategy; Chapter 6: Induction Strategy. Professor Tanaka combined the Lanchester military strategy with Japanese customs to develop a sales strategy. Using the Lanchester Strategy as a sales strategy has been practiced for over twenty years. In the "Zero-Base Era" today, many companies want to re-understand the Lanchester Strategy to become the biggest winner in the market. Market competition is based on principles, but principles must be adjusted as the market constantly changes. Therefore, the old Lanchester Strategy needs to be reorganized and corrected to better adapt to market needs.
This set of "Lanchester Strategy" is vividly illustrated with comics, greatly contributing to its popularization. More people have learned about the Lanchester Strategy through this comic series than imagined, and the number is still growing. Due to the harsh environment surrounding the wholesale industry, this book uses the example of how the wholesale industry can develop regional strategies.
The "Fukuyama Modern Practical Business Warfare Series" upholds Fukuyama's consistent style of "practice and operability." It focuses on diagnosing the overall system of commercial marketing channels, guiding businesses to deeply understand the characteristics of various industries and channels in rapid transformation. From strategy to tactics, from suppliers to wholesalers to retail stores, and from team operations to solo battles, it systematically teaches battle strategies! It will further assist businesses on their path to success! We recommend that every management officer in the company have a copy, and you will be amazed by the results!