Strategy in Retailing (Volumes 1 and 2)

Author: [Japan] Shinichi Yano
Publisher:
Publish Date: 2003-09-01
Features: Professor Tanaka Shinohu passed away in 1984. I first heard the term "Lanchester Law" from the professor in 1960. Later, the Lanchester theory was developed based on the insights Professor Tanaka had studied, incorporating Japanese customs and applying it to sales strategies in the business field. Using the Lanchester strategy as a sales strategy has been practiced for over twenty years. This book further organizes and presents the Lanchester strategy in a comic format, which has received great response since its publication and has become a "best-selling business comic" in Japan. This book is the first volume of the second series "Strategies in Retail" of the "Lanchester Strategy Series" (two volumes in total), focusing on the "Principles" part. Together with the simultaneously released second volume "Practical Application," it introduces the application of the Lanchester strategy in the retail industry. Originally, the Lanchester strategy referred to sales strategies between manufacturers and wholesalers. However, in the past three or four years, the entire retail industry has gradually become enthusiastic about using the Lanchester strategy. This series takes supermarkets as an example, and in the key tips section at the back, it further organizes the application methods of the Lanchester strategy in retail. Please read it carefully in conjunction with the story. Professor Tanaka combined the Lanchester military strategy with Japanese customs to create a sales strategy. Using the Lanchester strategy as a sales strategy has been practiced for over twenty years. In the "zero-sum era" of today, many companies want to re-understand the Lanchester strategy to strive to become the biggest winner in the market. Competition in the market is based on principles, but principles must be adjusted because the market is constantly changing. Therefore, it is necessary to reorganize the traditional Lanchester strategy, correct the easily misunderstood parts, and make it more adaptable to market needs. This "Lanchester Strategy" series is vividly presented in comics, which has made a great contribution to the popularization of the Lanchester strategy. More people have come to understand the Lanchester strategy through this comic series than imagined, and the number is still increasing. Due to the extremely challenging environment around the wholesale industry, this book takes the example of how wholesalers can develop regional strategies. The "Fukuyama Modern Practical Business Warfare Series" upholds Fukuyama's consistent style of "practice and operability." It focuses on diagnosing the overall system of commercial marketing channels, guiding companies to deeply understand the characteristics of various industries and channels in the rapidly changing market. It systematically teaches strategies from the strategic to the tactical level, from suppliers to wholesalers to retail stores, and from team operations to individual combat! To further assist the success of enterprises! It is recommended that every management officer in the company have a copy, and you will surely see unexpected results!