Customer Supremacy: Gold Service Techniques

Author: Chen Wei
Publisher:
Publish Date: 2003-07-01
Features: In today's market, where product differentiation is shrinking, promotional tactics are exhausted, competitors are increasing, and customer demands are ever-changing, standing out in fierce competition and establishing core advantages requires focusing on customer needs and building a comprehensive customer service system. This book uses the Service Cycle Chart as its main framework to distill service techniques for each stage, simplifying complex service skills. After teaching each stage of the Service Cycle Chart, the author has meticulously designed practical exercises in various interactive formats, such as case studies and role-playing, greatly enhancing the book's practicality and hands-on applicability. This book can serve as a specialized teaching material for professional training of service personnel in various industries, including after-sales service staff in enterprises.