Professional Sales Manager Training

Author: Wu Honggang/Zou Weiqiang (editors)
Publisher:
Publish Date: 2005-05-01
Features:
· Clarify role positioning, systematically learn skills;
· Utilize communication techniques, grasp public relations secrets;
· Design distribution channels, combine promotional strategies;
· Build a perfect team, achieve sales goals.
Currently, enterprises are increasingly confused about how to train sales managers, as once trendy methods like "storytelling sessions" and "game arenas" are becoming less suitable for the increasingly competitive era of slim margins. In response to market trends, this book provides a comprehensive training curriculum to rapidly enhance the competitive capabilities of sales managers. It covers various aspects such as role positioning, basic knowledge, communication techniques, channel design, pricing strategies, promotional combinations, and team building. This book can help sales managers find the key to success among the ever-evolving new concepts through systematic training.