Author: Zhu Haisheng (Editor)
Publisher:
Publish Date: 2005-05-01
Features: Mr. Zhu Haisheng's new work "The Fifth Medium - Audience Segmentation and Targeted Communication in Wireless Marketing" presents rare foresight and systematically elaborates on the role of wireless advertising in your work, you might hear media department staff use language like this in their conversations: "Advertising needs to reach 55% of the target audience (Reach) and 2.4 average audiovisual exposure."
International 4A Advertising Agency Media Planning Basics
📌 Related Posts
Literature
Under the Constitutional Context, Customary Law and Local Autonomy: A Socio-Legal Study of the "Samoa Way"
2026-09-27
Literature
I am Dou Dou (2)
2026-09-13
Literature
Development and Application of Environmental Biopreparations
2026-09-22
Literature
Girl's 20--Healthy and Beautiful Growth Reader: Healthy and Beautiful Growth Reader
2026-09-20
Literature
Large Stamp and Coin Album Collection "War of Resistance" (Commemorating the 60th Anniversary of the Victory in the Chinese War of Resistance and the World War against Fascism)
2026-09-27
Literature
Handbook on the Determination of Liability for Campus Injury Accidents, Standards for Compensation for Injuries, and Legal Applicability (1CD +)
2026-09-27
Literature
Hamlet
2026-09-27
Literature
Boss side Employee side: 57 between bosses and employees within the organization
2026-09-27