Seven Weapons for Winning in China's Domestic Market: Successful Marketing Experience You Can't Learn in an MBA Course: Sell Well

Author: Li Jian
Publisher:
Publish Date: 2005-05-01
Features: This is the crystallization of marketing practical experience from Fengchi Assets, which increased from 200,000 to 300 million over a decade. This is a recording of a marketing course that generated strong social response through speeches. This is a truly effective marketing method proven by practicing students. This is a summary of theories and case sharing from personal practice. After the best-selling book "Be the Person You Want to Be," which sold over a million copies, Li Jian and his colleagues have launched another masterpiece titled "Sell Well." "Sell Well" condenses, integrates, and summarizes knowledge and experience in aspects such as market preparation, method combination, market positioning, selling point analysis, customer service, brand building, and public relations and promotion into a simple, practical, and actionable marketing method. Those who are eager to succeed in the market will definitely find solutions to their problems in the book and will achieve unexpected benefits in practical application.