Which straw broke the camel's back? Methodological problems in marketing

Author: Zhang Ye, Korean Zhao
Publisher:
Publish Date: 2006-02-01
Features: Sometimes we fail to grasp the "Dao" from the "De," which is why we keep falling into the same traps in the same places. The market changes too rapidly, and this requires us to extract the guiding "Dao" from the ever-changing "De" in the market. This is the core philosophical essence that this book relentlessly pursues. The book explores the fundamental nature of marketing through control theory, systems theory, information theory, catastrophe theory, dissipative structure theory, synergetics, and other methods, reexamining marketing methods and processes. It is hoped that this book will provide more motivation for friends who love the field of marketing!
Control theory, systems theory, information theory, catastrophe theory, dissipative theory, synergetics, chaos theory, and other emerging scientific "seven theories" have been successfully applied in many different fields. This book is the first to systematically explore their application in marketing, thereby seeking the fundamental nature of marketing and offering a new perspective on traditional marketing methods and processes. Compared to the current marketing ( means "frivolous" or "superficial") that is obsessed with "empirical methods" to seek the "Dao" of marketing, this book goes further, providing a multi-layered approach to thinking about marketing issues, which is truly rare and valuable. This book wishes to share its aspirations with friends who enjoy, love, and excel at thinking and summarizing in the field of marketing!