Global: Be the best market person

Author: Li Xin, Gu Bei Ni
Publisher:
Publish Date: 2007-01-01
Features: Do you love marketing work? Do you want to be the best marketer? Do you want to understand the global perspective that makes you a best marketer? Do you want to know how to achieve a global marketing perspective? Then come read this book! This book takes a unique approach, starting from the perspective of having a global perspective, and provides an in-depth and detailed explanation of how to be the best marketer. It will comprehensively help readers break free from traditional marketing thinking and develop a global perspective. Compared to many similar books that focus more on specific areas of research, this book stands out. Marketing is a complex systematic project. It not only requires marketers to have meticulous logical thinking and open creative thinking, but also demands a global perspective. Based on this, the book proposes the "Marketing Global Windmill Model". It can be said that this model is a simple systematic thinking model for marketers and an accurate global summary of marketing work. It not only vividly and accurately outlines the overall picture of marketing work but also provides marketers with a quick way to practice and get started. ...After reading this book, readers will not only gain a sense of satisfaction and joy from the reading experience but also gain a confidence and a broader global perspective in marketing that they have never had before. Having a global perspective, achieve the "internal and external integration" of the brand, and be the best marketer. This is the valuable experience the book aims to convey to its readers. ...Starting from the perspective of having a global perspective, the book provides an in-depth and detailed explanation of how to be the best marketer. The content includes: re-examining marketing, target customers, brand appeal, brand experience, etc.