Competition: The Inside Story of Toyota's Trademark Infringement Lawsuit Against Geely

Author: Xue Ke
Publisher:
Publish Date: 2006-01-01
Features: "The market is a competition among products, and behind the products is a competition in technology. Technology is guaranteed by the intellectual property system. When Chinese enterprises are gradually growing stronger, they should learn to 'defend themselves properly.'” Zhong Shi (Automotive Marketing Expert, General Manager of Zhi Ce Auto Industry)
"The greatness of a person lies in wisdom; the greatness of a nation lies in integrity. 'The Competition' truly reflects the entire process of national enterprises upholding their brands with the courage of national self-esteem and self-reliance. It is a classic masterpiece in the history of Chinese automotive development. The book also profoundly reveals the root causes of the inner workings of Chinese automotive intellectual property rights lawsuits, leaving a deep and thought-provoking impact. Read it carefully, and you will find it full of meaning." Wang Junji (President and Editor-in-Chief of 'Automotive Times' Magazine)
"Intellectual property rights have always been the cornerstone and hope of a nation's survival. When 'The Competition' presents this challenging topic to us, we can fully grasp the bloodshed, resilience, wisdom, and the struggle and pursuit of a national enterprise." Zhang Zhongyu (President of 'Car Journal' Magazine)
"Why did Toyota sue Geely? Because Geely's development exceeded Toyota's expectations, shattering its dream of dominating the Chinese market. Why couldn't it win? Because Geely had no grounds for complaint, and more importantly, Geely is deeply rooted in China, a land with profound traditions and heritage." Li Yang (Director of the Editorial Department of 'Car Friend' Magazine)
"In specific circumstances, legal disputes can also develop into a marketing strategy. This is a flexible application of innovative marketing ideas within the existing resource system. This book meticulously records a piece of history, from which we can see the fierce clash between Chinese and foreign enterprises against the backdrop of globalization, as well as the survival and development wisdom of local enterprises." Duan Chuanmin (Executive Editor-in-Chief of 'New Marketing' Magazine)
This book is divided into four parts and seventeen chapters, providing an incisive analysis of the international context and the growth processes of both sides. It records the entire case and describes the strategic maneuvers between Toyota and Geely over more than a year of court proceedings.