The Power of Pricing: The Perfect Price Strategy to Conquer Consumers

Author: [Japan] Aoki Jun
Publisher:
Publish Date: 2006-04-01
Features: Price increased by 1%, profit increased by 32%! This isn’t a fairy tale, but the key is how to make consumers accept the price increase! Why can the service prices of Bagens company be 10 times higher than competitors and still win? Why did McDonald’s low-price strategy fail?.. The Power of Pricing explains pricing theory in a simple yet profound way, summarizes pricing experiences, and proposes pricing strategies. It uses everyday examples to convey the dry theories taught in business schools, thereby lowering the "entrance requirements" for pricing theory and giving more people who need to understand, grasp, and apply this theory the confidence and patience to experience the magical power of pricing!.. Price increased by 1, profit increased by 32! This isn’t a fairy tale, but the key is how to make consumers accept the price increase! Why can the service prices of Bagens company be 10 times higher than competitors and still win? Why did McDonald’s low-price strategy fail? The Power of Pricing explains theory, summarizes pricing experiences, and proposes pricing strategies, using everyday examples to convey the dry theories taught in business schools, thereby lowering the "entrance requirements" for pricing theory and giving more people who need to understand, grasp, and apply this theory the confidence and patience to experience the magical power of pricing!