International Marketing Management Master Tells You How to Become a Marketing Superstar: Analyzing Common Mistakes Made by Marketers, Proposing Practical and Feasible Marketing Methods

Author: (USA) Fox
Publisher:
Publish Date: 2004-05-01
Features: This book concisely summarizes the essential concepts of marketing in a succinct manner. Although these ideas may be commonplace, the author presents them with a light and humorous tone, delivering sharp insights that make for an engaging read. The entire book approaches the topics of brand, product value, pricing, and advertising strategies from the perspective of the customer—examining these aspects through the customer's eyes. There is no lengthy theoretical explanation; instead, the book offers candid descriptions that are sometimes amusing and even laugh-out-loud funny.