Negotiating Sales: A High-Level, High-Profit Win-Win Sales Method

Author: (USA) Mark Hannan
Publisher:
Publish Date: 2001-08-01
Features: The sales field is undergoing an unprecedented revolution, breaking the traditional sales method of merely selling products and discussing prices. This revolution is brought about by Mark Hannan, a distinguished American marketing expert, through his negotiation-selling approach. Negotiation selling is a high-level, high-profit win-win sales strategy that does not directly sell products to customers but "sells" profit-enhancing suggestions, establishing a new type of partnership with the client's management to improve their profits, ultimately achieving a win-win goal for both the salesperson and the client. Because of this, negotiation salespeople become the favored guests of clients and never need to worry about being phased out. This book will teach readers the skills to transition from traditional selling to negotiation selling.