Win the Channel, Conquer the World: Research on Automotive Distribution Channels

Author: Li Tongze
Publisher:
Publish Date: 2005-01-01
Features: This book focuses on the current state and existing problems of China's automotive distribution channels; the models and manifestations of distribution channels; the marketing model choices of manufacturers at the channel's beginning; the market performance and challenges faced by dealers in the middle channel; consumer consumption behavior at the channel's end; the relationship among automotive manufacturers, dealers, and consumers; and the future development direction of automotive distribution channels. The book does not extensively discuss how to establish distribution channels, as this has been widely covered in some teaching science books. The book is suitable for automotive manufacturers, dealers, automotive trading companies, information institutions, consulting institutions, investment institutions, and advertising companies in formulating distribution strategies and researching automotive distribution channels. It can also serve as a reference book for Master of Business Administration (MBA) candidates.