Feeling: Selling products is not as good as selling feelings ()

Author: Jiang Lanxin
Publisher:
Publish Date: 2005-12-01
Features: Jiang Lanxin, a renowned Chinese marketing trainer known as the founder of "Asia's Crazy Speech," promoted his two new works yesterday in Shanghai—Feeling: Selling Products Isn't About Selling Products, It's About Selling Feeling and With Heart: Service Is Better Than Selling with Words, It's Better Than Selling with Heart. These books are the culmination of his one-and-a-half-year effort in distilling practical marketing experience.
The book Feeling explains systematic sales principles, including marketing objectives, concepts, techniques, rules, and communication boundaries, in an accessible language with real-life examples. How to ensure 100% customer satisfaction and continuous purchases of your products; how to replace sales with service to create lifelong customer value? How to turn customers into top salespeople through referral strategies—saying is not as effective as doing with heart!
As one of Asia's Top Eight Masters and the leader of China's training industry, Jiang Lanxin, known as the founder of "Asia's Crazy Speech," summarizes his years of marketing experience and insights from 1,500 speeches in this. The book has been unanimously recognized by industry experts as another groundbreaking work in Chinese marketing thought and techniques, following The Greatest Salesperson in the World.
The book Feeling explains systematic sales principles, including marketing objectives, concepts, techniques, rules, and communication boundaries, in an accessible language with real-life examples.