Marketing Team Training Manual: Effective Ways to Cultivate Sales Stars

Author: Sang Lin
Publisher:
Publish Date: 2010-01-27
Features: The initial inspiration for writing this book came from two themed posts published by the author on the China Marketing Communications Network in June 2004, titled "An Impossible Mission" and "The Soughtech Dream," under the pen name "Sunrise Coast." These posts documented some of the author's insights and experiences at work. The author wrote these pieces without any specific purpose, merely as a habit, a form of summary and reflection. The writing was initially quite casual, and it was gratifying to receive many responses from friends who shared their thoughts and perspectives, creating a sense of meaningful exchange. Some friends suggested that these posts could be compiled into a "scenario-based marketing practical guide," and the earliest suggestion came from Liu Guantao. With his advice and persistent encouragement, after nearly six months of organization, expansion, and revision, this book, "Marketing Team Training Reader – How Excellent Marketers Are Made," was born. This book is not a textbook and cannot be called a "monograph." It is merely a journal of a marketer who fights on the front line of channel development, a record of a marketer's growth journey. The author believes that any marketer who has devoted their heart and soul to the marketing profession will have their own experiences and reflections, and these are all valuable treasures. The author's difference lies in expressing these things in written form to share with readers. As for whether the content of this book truly holds value, that is left for the readers to judge.