The First Book for Product Managers (Second Edition)

Author: Linda Gorchels (USA)
Publisher:
Publish Date: 2004-01-01
Features: Want to successfully execute product management? This book is your indispensable guide! The role of a product manager is to manage all aspects related to their product/service line and integrate various departments within the company, focusing on strategy alignment to ensure consistency. In a thorough understanding of market demands, they coordinate the product launch process to maximize the product's value and bring long-term profits to the company. This book will tell you the role of product managers in strategic and operational planning, teach you how to evaluate the product portfolio, and guide you in proposing and successfully developing new products to become a well-rounded, successful product manager. Whether you are a product manager, brand manager, or someone involved in sales, marketing, or brand building, this book is your best companion. With this book in hand, it will effectively assist you in fully analyzing key areas of product management, enhancing your company's profitability and competitiveness.