Marketing True Skills: GE Healthcare, Dongfang Digital Healthcare Marketing Management Insights

Author: Di Guobin
Publisher:
Publish Date: 2005-05-01
Features: Marketing True Power is a rare and valuable work on marketing management for medical devices. Marketing is not just a profession but also an art. The book systematically introduces the characteristics of marketing in the medical device industry and the author's many years of experience in marketing and management of medical devices. The content is detailed and vivid. It provides excellent guidance for those working in medical device marketing and readers who are about to enter the field. As the author says: "Sharing my many years of insights with fellow practitioners." I believe this is indeed a highly recommended book. It analyzes and summarizes the marketing management philosophy of the world-famous U.S. company General Electric and the successful strategies of the top domestic company, Dongda Alpah/NORITEL. It includes both theoretical elaborations and the author's personal experiences. I believe this book will bring new thoughts and inspiration to its readers.