Perfect Marketing (1)

Author: Han Yan
Publisher:
Publish Date: 2005-07-01
Features: This book primarily introduces an overview of fashion marketing, how to select and research target markets, how to develop marketing strategies before entering the market, product mix, product pricing, and how to conduct promotional activities in a highly competitive market. It also covers fashion marketing channel management and the design of organizational structures. This book is highly suitable for professionals in the fashion industry who are involved in marketing and business.