Planning: The first book that profoundly influenced Chinese planning thought and planning behavior

Author: Lei Wanli
Publisher:
Publish Date: 2004-05-01
Features: The author hopes this book can help readers develop the habit of engaging in creative planning. It aims to transform seemingly complex and mysterious concepts into an easily learnable and immediately applicable model, making creativity and planning as simple as building with blocks! Thus, enabling creativity and planning to truly become a skill and art that can change your life.
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The main laws, models, and methods expressed in this book include:
- The correlation law, which expresses the connection between the intrinsic fundamental basis and the extrinsic fundamental methods of planning.
- The addition law, which states that the diversity of correlations is the addition of the diversity of methods.
- The subtraction law, which explains the principle of the vital few and the trivial many.
- The description of the thinking qualities and tools that a planner should possess.
- The overall model of planning activities expressed and constructed in layers.
- The basic tools for defining problems and establishing planning themes.
- The positioning matrix tool for finding leverage points in market positioning.
- The universal methods for defining and expressing positioning points and selling points.
- The three models of resource efficiency amplification, explaining why 1+1 can be greater than 2.
- The logical route law for establishing business models and achieving the strategy of "winning through strategy."
- The commercial relationship law for establishing pathways and networks among participants.
- The universal displacement law for achieving purposes—W=FS.
- The psychological process model and persuasion model of consumer purchasing behavior.
- The production and consumption process of information products, which is the second main lifeline of manufacturers.
- The universal methods for making information expressive, attention-grabbing, and influential.
- The selective persuasion model centered on the experience-to-acceptance process.
- The "drawer principle" for achieving market segmentation benefits through niches.
- The feedback-driven principle for establishing sustainable value-adding systems.