Entrepreneurship: Globalization, Innovation and Development

Author: Elizabeth Cher
Publisher:
Publishing Time: Not available
Features: This book focuses on the development of enterprises, the management process, and the driving forces of global competition. The author delves into issues such as culture and environment, entrepreneurial behavior, teams, professional management, and the new economy. To combine current theories with entrepreneurial practice, the book cites numerous real-world cases of international enterprises and provides detailed analysis and elaboration, enabling readers to better learn and understand the key concepts. The book is suitable for readers of all levels with diverse experiences and backgrounds. It is ideal for undergraduates with limited practical experience, as well as MBA and MSC students with some work experience. For professionals in the business world, it also addresses many relevant concerns. The book is divided into five parts. Part 1 includes Chapters 1-3, focusing specifically on small-scale enterprises and different initial business operations. Part 2 includes Chapters 4-8, further exploring the impact of gender on corporate performance and emphasizing the relationship between family and business. Part 3 includes Chapters 9-11, primarily analyzing factors influencing innovation, the types of innovation strategies adopted by enterprises, and support for technological innovation. Part 4 includes Chapters 12-15, discussing the development of quality culture and presenting a case study of Malaysia. Part 5 includes Chapter 16, briefly summarizing the content of the preceding parts.