Marketing

Author: Feng Pingfang
Publisher:
Publish Date: 2003-09-01
Features: Dedicated to the marketing professionals who are striving for the development of China's economy. This book aims to build upon the foundations laid by predecessors and earnestly explore a more adaptable marketing mindset system for the current Chinese market, one with greater prospects, in line with the principle of "better." As an exploration, the book is enriched with many new ideas and approaches, which will inject fresh vitality into the entire marketing activities and marketing system. The book is divided into three volumes: Essence of Concepts, Strategic Planning, and Marketing Strategies. It covers fifteen chapters, including Marketing Headquarters, Market Research and Forecasting, Competitor Analysis, Channel Management, and Marketing Strategies.