Design Color Theory

Author: Zhang Xianrong
Publisher:
Publish Date: 2003-08-01
Features: This book is suitable for professional workers or students in higher vocational colleges and graduate schools engaged in the three major design fields, as a reference or textbook based on their own conditions. The abundant materials in the book can also be read and referenced by readers who have a sense of color. This book is a treatise on color methods written to meet the needs of modern design. The content of the entire book is divided into three parts: it elaborates on the physical existence, psychological perception, and mixing mechanisms and practices of color symbols from the perspectives of physics, biology, and psychology, introducing the XYZ color system based on physical measurements and the object color naming system based on color sample comparison. It analyzes the color psychological phenomena of human groups to establish the psychological semantics of color symbols, clarifies the classical emotional color harmonization theory based on formal beauty principles and the modern rational color harmonization theory, introduces semiotics theory, and provides a detailed analysis of the cultural value and transmission function of color symbols in design. It analyzes the essential differences between non-purpose and purpose composition in the construction of color messages, derives the application method of color purpose composition as a design color method, and combines examples of visual communication design, environmental design, and product design to analyze its application in design.