Opening and Managing Stores: The Latest Practical Handbook

Author: Wu Yifu
Publisher:
Publish Date: 2004-06-01
Features: Mr. Wu Yifu, Vice President of the China Store Management Association, has dedicated his life to the practice and research of store management. As the General Manager of a century-old store, he wrote this "New Practical Handbook for Opening, Managing, and Selling Stores" amidst his busy schedule. This book condenses the author's decades of insights into store management, covering every aspect from opening, managing, to selling stores. It avoids empty theories and clichés, presenting scientific and effective management methods and advanced business concepts in concise and clear language to store managers. The most notable feature of this book is its rich content, easy-to-understand language, practicality, and strong operability, making it a rare and valuable practical tool for the management of small and medium-sized stores.
In southern Chinese cities, a folk saying has been popular for centuries: "To get rich, open a store!" Looking back at the history of commerce, many renowned merchants started from humble beginnings and grew into influential figures. Today, with China's thriving economy, new stores open every day across the country, while many others close due to poor management. Among stores that are operating, why do some grow from small to large, weathering storms to become century-old stores renowned far and wide? Why do others struggle to break even, maintaining a precarious existence? And why do some even face the brink of bankruptcy in increasingly fierce competition? As investors in stores, who doesn't wish to see their businesses flourish and last for generations?