E-commerce Practical Basics

Author: Min Min
Publisher:
Publish Date: 2005-02-01
Features: This book starts with the basic concepts, technical platforms, and application environments of e-commerce, providing a detailed introduction to the fundamental transaction models of e-commerce, network security technologies and transaction security technologies, online payment processes, logistics management and internet marketing methods under e-commerce, as well as the implementation and application of e-commerce systems. Each chapter of the book is introduced by an illustrative case study, and carefully curated case analyses are included in conjunction with the chapter content to truly demonstrate the connection between theory and practice, highlighting practicality. Each chapter is equipped with a variety of exercises, including multiple-choice questions, true/false questions, short-answer questions, and practical operation questions designed to cultivate students' ability to perceive new knowledge, stay updated with industry trends, or demonstrate practical e-commerce operations. The book is rich in content, up-to-date in knowledge, and highly practical, making it suitable as a textbook or reference book for e-commerce foundational courses in economic management and computer-related disciplines at various vocational and technical colleges. It can also serve as a reference for the National Assistant E-commerce Professional Qualification Examination.