Cloning the Investment and Management of Famous Brand Franchises

Author: He Kun
Publisher:
Publish Date: 2003-04-01
Features:
A vibrant modern marketing form that uses mature management concepts to expand a company's survival space, teaching you step-by-step how to build your own franchise business. What are the prerequisites for a good franchise system, how to avoid franchise traps, how to draft a franchise agreement that benefits both parties, and evaluating and selecting a suitable investment project are key steps in establishing a successful plan. Building a win-win relationship is the cornerstone of franchise success.