Idea FOTILE

Author: Zhou Yongliang
Publisher:
Publish Date: 2006-07-21
Features: This book consists of 10 chapters, including: A Great Vision Gives Birth to an Excellent Enterprise; Strategy is Perseverance; People with Character Create Quality Products; Family Businesses Oppose Family Rule; The Core of Management is Rationalization, etc. As the saying goes, "Attitude determines everything." The attitude of a company also determines its future. When many companies are desperately chasing immediate interests and using "profit maximization" as a shield, the cultural philosophy demonstrated by "Fotile" in its steady growth is undoubtedly a "cooling agent" for such attitudes. Unlike many family businesses, "Fotile Kitchenware" was born as the entrepreneurial venture of a family business heir. The ten-year entrepreneurial development of "Fotile Kitchenware" is also the history of the struggle of the family business heir—people call them "the second generation of family businesses." Just out of school, with no social experience and under the age of 30, Mao Zhongqun followed his parents' wishes, gave up his plans to study abroad and pursue postgraduate studies, and returned to his hometown to take over his father's entrepreneurial burden. In just ten years, he built a nationally renowned brand. What did he rely on? The book "Fotile Philosophy" reveals the core role of "philosophy" in the growth of "Fotile Kitchenware," especially by analyzing in detail the "Ten Cultural Philosophies" of Fotile with numerous vivid examples, uncovering the secrets of success for the new generation of Chinese family businesses!